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Re-Architecting Novartis's Core Systems for Regulatory-Ready Sales Reporting and Supply Chain Automation

Key challenges

01

Migrating the legacy AS/400 system to SAP required extensive sales and marketing reporting capabilities to be preserved and rebuilt within the new system — a significant technical undertaking given the volume of historical data, reporting dependencies, and business rules embedded in the legacy environment. Simultaneously, the new SAP system had to be integrated with external sales and distribution systems without disrupting live operations that Novartis's global commercial functions depended on every day. Any gap in reporting continuity during the migration carried direct regulatory and commercial risk.

02

Managing multiple IBM systems to ensure smooth functioning of the master system introduced coordination complexity at every layer of the integration architecture. Novartis's existing point-to-point integrations had accumulated over years of system additions — creating a fragile, tightly coupled environment where a change in one system risked cascading failures across others. Converting this architecture into a modularized, loosely coupled integration model capable of supporting Novartis's enterprise-wide operations at scale required not just technical re-engineering but a fundamental rethinking of how systems across the organization communicated with each other.

03

Enabling accurate and timely reporting of all sales and distribution activities to the FDA was a non-negotiable regulatory requirement — one that left no room for delays, data gaps, or reconciliation errors across Novartis's sales and distribution network. Beyond regulatory compliance, the integrated system also needed to give customers real-time visibility into orders and invoices — a capability that required the new architecture to support live data exchange across the full order management lifecycle, from placement through to fulfillment and billing, without latency or data inconsistency across systems.

Client in spotlight

Novartis is a global leader in R&D services of health products, specializing in vaccines, pharmaceuticals, consumer health, eye care, generics, and animal health. Headquartered in Basel, Switzerland, Novartis is one of the largest pharmaceutical companies in the world by both market capitalization and sales — with a product portfolio that includes well-known brands such as Bufferin, GasX Prevention, NoDoz, and Excedrin. Kellton was engaged to modernize Novartis's core systems — migrating from AS/400 to SAP, automating Supply Chain Management, and integrating the full enterprise ecosystem using the IBM suite of applications.

Unlocking Digital success

Ideation
The initiative was conceptualized around two interconnected goals: modernizing Novartis's legacy AS/400 infrastructure through a full migration to SAP, and automating Supply Chain Management through application integration and process automation using the IBM suite of products. The vision centered on converting Novartis's fragmented point-to-point integrations into a loosely coupled integration architecture — with IBM WebSphere supporting services integration across the enterprise.
Our approach
Kellton migrated Novartis's legacy AS/400 system to SAP with extensive sales and marketing reports built into the new environment, integrating the SAP system with external sales and distribution systems using IBM Enterprise Application Integration software. Point-to-point integrations were converted to loosely coupled integrations using the IBM WebSphere Suite of Applications, and executives were provided with a BI dashboard for real-time sales analysis. The solution was built on IBM WebSphere Message Broker, WebSphere MQ, ILOG, Java J2EE, JMS, and IBM DB2.
Outcomes
The legacy AS/400 system was successfully migrated to SAP with full sales and marketing reporting capability preserved. Supply Chain Management was automated through application integration and process automation, with point-to-point integrations converted to a loosely coupled architecture. Accurate and timely FDA reporting was achieved across all sales and distribution activities, and customers gained real-time visibility into orders and invoices through the integrated platform.

Project outcomes

01
The legacy AS/400 system was successfully migrated to SAP — with extensive sales and marketing reports rebuilt within the new environment and full integration with external sales and distribution systems established. The migration preserved the full reporting capability Novartis's commercial and regulatory functions depended on, while giving the business a modern, scalable ERP foundation capable of supporting its global operations going forward.
02
Point-to-point integrations were converted to loosely coupled integrations using the IBM WebSphere Suite of Applications — fundamentally re-architecting Novartis's enterprise integration model and eliminating the fragility of direct system dependencies that had accumulated across the organization. The modularized architecture gave Novartis the flexibility to add, modify, or replace individual systems without risking cascading failures across the broader integration landscape.
03
Supply Chain Management was automated through application integration and process automation, with the IBM suite of products adopted for service integration across Novartis's enterprise. The automation eliminated manual coordination bottlenecks that had been slowing supply chain operations, improving end-to-end visibility and operational efficiency across a distribution network operating at global pharmaceutical scale.
04
Executives gained access to a BI dashboard and web portal for timely, real-time analysis of sales information — replacing the fragmented, manually compiled reporting that had previously limited leadership's ability to make fast, informed decisions across Novartis's global sales and distribution network. The dashboard gave commercial leadership a single, live view of performance across markets, channels, and product lines.
05
Accurate and timely reporting of all sales and distribution activities to the FDA was enabled, satisfying regulatory requirements across Novartis's full commercial operation — while customers simultaneously gained real-time information about orders and invoices through the integrated system, improving transparency and service quality across the order management lifecycle.
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